Startups are like butterflies. Only the strongest survive. 

 

"Survival of the fittest" is a phrase that originated from Darwinian evolutionary theory as a way of describing the mechanism of natural selection. The biological concept of fitness is defined as reproductive success.​

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Build, measure, learn. 

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In a way, startups undergo a similar natural selection process,  which can be represented by the evolutionary stages of a butterfly.

 

An egg is like a startup idea. It is a seed of hope for the future, and yet any number of occurrences could cause the idea to die. 

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The larvae is like a startup idea being pursued. It has begun to gain vision, grow legs, and mature. This stage is likened to a founder or co founders who gain passion and take action on their idea to assess the viability of growth. 

 

The pupa is like a startup idea being incubated. It has taken action, but more direct resources are required to get the startup to a point of scale or investment. 

 

The butterfly is like a startup that has achieved revenue and growth milestones. It is ready to flap its wings and fly! 

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At each stage of the evolutionary process, Maximize has researched, designed, and tested our solutions increase the likelihood that a startup will succeed.  

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